Before I incorporated this blog into my company website, I tested the waters by setting up a free wordpress blog. I linked this blog from my old site. This was a cheap and safe way to see if it was worth pushing the blog envelope a little further. And it was!

What I’ve learnt about company blogging:

You have to have something to say (and some weeks, you simply don’t). In these cases, it’s great to get inspiration from something you’ve read or watched. Even a good image can do the trick.

People may not comment, but they still check it out. I had a number of conversations with clients saying they’d enjoyed a particular post and in some cases, even passed the link on to colleagues. So don’t be disheartened by a lack of comments. They may be silent but they’re watching…

It’s an authentic and effective marketing tool. With consumers turning further away from traditional marketing messages, a blog gives me the chance to speak openly and (hopefully) intelligently to my target audience. I often learn something myself as well. Never a bad thing.

My old blog is still up (though not getting updated). So if you want to read my old posts, feel free.

See my old blog

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